Dave Seaman — A digital transformation — bringing the energy from the decks to the screen.
Dave Seaman — the artist site
Brand · Art direction · Web — Delete (now UNRVLD)
- One of the top house DJs of the 90s — Global Underground, Renaissance, Radio Therapy — with an online presence that no longer matched the sound.
- Brand, UX and web design as one system: a hub for releases, radio, tour dates and news.
- Shipped, and still live at djdaveseaman.com.
The brief
Rejuvenate the presence, keep the edge.
Dave Seaman's music had shaped the dance scene for two decades, but his online presence didn't reflect it. The brief was a platform where fans follow and discover the discography while keeping up with what he's doing now — a hub for all things Seaman, built around his style and sound.
We worked directly with Dave on the look and feel: something visually uplifting that could carry releases, the Radio Therapy broadcast, tour dates and news without splintering into separate sites.
The system
Black, gold and Evogria.
To give the site a bold, modern techno feel, the typography was key: the Evogria display face across the type scale, warm gold on near-black, vinyl photography throughout. One system covers releases, Radio Therapy, tour dates and news.
Structure
Wireframed first.
Every template was drawn in greyscale before the brand went on: the home page leading with the latest release, a Radio Therapy module with its own player, tour listings and news. Hierarchy first, style second.
The site
The site.
Release pages carry buy links and label credits. Interviews and news run as articles over photography, and the next show gets a countdown in gold. The same system holds from the home page down to the smallest card.
Mobile
The whole site works at phone width — releases, radio, tour dates and news in a single column.
From the decks to the screen.
