Dave Seaman
A digital transformation — bringing the energy from the decks to the screen.
- One of the top house DJs of the 90s — Global Underground, Renaissance, Radio Therapy — with an online presence that no longer matched the sound.
- Brand, UX and web design as one system: a hub for releases, radio, tour dates and news.
- Shipped, and still live at djdaveseaman.com.
( The brief )
Rejuvenate the presence, keep the edge.
Dave Seaman's music had shaped the dance scene for two decades, but his online presence didn't reflect it. The brief was a platform where fans follow and discover the discography while keeping up with what he's doing now — a hub for all things Seaman, built around his style and sound.
We worked directly with Dave on the look and feel: something visually uplifting that could carry releases, the Radio Therapy broadcast, tour dates and news without splintering into separate sites.
( The system )
Black, gold and Evogria.
To give the site a bold, modern techno feel, the typography was key: the Evogria display face across the type scale, warm gold on near-black, vinyl photography throughout. One system covers releases, Radio Therapy, tour dates and news.
( Structure )
Wireframed first.
Every template was drawn in greyscale before the brand went on: the home page leading with the latest release, a Radio Therapy module with its own player, tour listings and news. Hierarchy first, style second.
( The site )
The site.
Release pages carry buy links and label credits. Interviews and news run as articles over photography, and the next show gets a countdown in gold. The same system holds from the home page down to the smallest card.
( Mobile )
The whole site works at phone width — releases, radio, tour dates and news in a single column.
