About

Designed at a desk.Proven in a field.

I'm a product designer and builder, based in Nottinghamshire and working remotely.

From overland aid missions to the fields of Glastonbury, I was taken to a lot of places before I could choose them.

My parents ran aid convoys into Bosnia and Romania — medical supplies, driven overland — and I went along. My stepdad built willow sculptures at Glastonbury, so I arrived early there too and watched the whole thing go up around me. I've been more interested in how things get made, and how it feels to move through them, ever since.

Ten years designing products for other people, agency-side and embedded in-house: Priority Pass, The Open, Railways Pension Scheme, Corpay. Then I started running my own events — immersive parties and festival stages as The Slipshod Experience, then Slipshod Gathering, a festival that sold out both its years. And I built the software to run it: brand, product, database, front end, on my own.

Off the clock I DJ, make music and climb. The climbing turned into a book once: I illustrated Crack Climbing for Pete Whittaker, which won the Banff Guidebook Award in 2020.

Alex and Abby walking through the festival in hi-vis, radio in hand, The Maw's carved-faces mural and the crowd behind them — On site — Slipshod Gathering. The Maw behind.

How I work

The hard part isn't making it any more. It's knowing what's worth making.

Anyone can generate screens now. What's got harder is telling whether the thing you made actually works, and having the nerve to cut what doesn't earn its place.

When I built Lanyard I wrote down everything I refused to build and why. Holding those lines was harder than building the thing, and it's most of the job.

Where I'm less useful

I'm not your design systems or token library person. I'll work happily inside one — I just won't be the one who loves maintaining it.

I'm not a research ops function. I'll talk to the people using the thing, but I'm not going to build you a discovery framework.

And I'd rather lead a project than manage a team. I'll own the outcome; I'm not looking for reports.

Timeline

2025–26LanyardFounder. Designed and built a festival operating platform. Live pilot: 96 crew, 111 shifts, no-shows 50% → 14%.
2023–nowSlipshodThe Slipshod Experience — immersive parties, stages and arenas for other festivals — then Slipshod Gathering: two festivals, both sold out (2025, 2026).
2024–25383 ProjectSenior Product Designer. Embedded with Collinson on Priority Pass; also Corpay IMS fleet software.
2024EquiwattThree-month contract via Nimble Approach — the MVP-to-two-million scaling project.
2022–24FreelanceProduct and brand for startups, agencies and cultural clients. Published illustration work.
2019–22Answer DigitalUX Designer. Sole designer in agile squads: Railways Pension Scheme portal (shipped 2020), NHS data work.
2018–19BrassDigital Designer, one of three. Campaigns and ecommerce: Hammonds, Varta.
2016–18Delete (now UNRVLD)Junior UX/UI Designer. The Open — the Portrush site and ticket builder — Confused.com, Southampton FC, Safestore.

BA (Hons) Graphic Design, First Class — Falmouth University, 2016

Clients

Priority Pass · The Open Championship · NHS · Railways Pension Scheme · Corpay / Allstar · The AA · Confused.com · Southampton FC · Safestore · Equiwatt · Flutter International · Eukanuba · Varta · Hammonds · McCarthy & Stone · University of Essex